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Some people reading the title of this blog post may claim not to be bothered when they’re ‘unfollowed’ on Twitter, FriendFeed, etc.  I don’t believe them.* 

Most people on Twitter also have a blog. The reason you have a blog rather than write in a personal diary is to share your ideas with the world. You’d like to influence others in some way.

As a result, whether you like it or not, if you’ve got a blog you’re in the marketing business. You are (potentially) a global micro-brand.

All this sounds a bit business-like, especially for an educator with a professed aim to change the education system for the better. But, as I have blogged about recently, our ideas gaining acceptance is one way to achieve a sort of immortality. And if we do want to change the education system, we need to influence as many people as possible!

So yes, you do need to be concerned when people ‘unfollow’ you on Twitter. One or two may not be a problem, but if there’s somewhat of an exodus, it means that they’re not getting what they thought you’d be delivering. Let’s see how we can make sure that state of affairs doesn’t obtain…

1. Speak in full sentences

When I teach lessons that involve students answering questions, I stress the importance of making sure they don’t start their answer to a question with ‘because’, and that they explain the context. Otherwise, when they come to revise, they won’t ‘get it’. Similarly with Twitter, you’re not just having a conversation with another individual - people who are following you are also listening. Don’t say ‘it’ - say what you mean and link to what you’re talking about (if relevant) - and in every tweet involved.

2. ‘Direct message’ people more

Just because someone’s used an @ reply to you (e.g. @dajbelshaw: my interesting message) doesn’t mean you have to do likewise to them. If what you’re going to say is unlikely to interest others apart from that individual, send them a direct message. Just be sure to double-check that you’re following them as well, otherwise it could be slightly embarrassing. I talk from experience…

3. Don’t binge-tweet

I use FriendFeed as well as Twitter. FriendFeed summarises when someone sends more than one tweet in quick succession. Yesterday, someone I follow posted 25 messages in quick succession. When you’re following hundreds of people, that’s too much to handle. Be focused.

I’m always very aware that my tweets are one of the first things you see when you visit dougbelshaw.com. That means I try to keep the most recent tweet fairly interesting and relevant to both Twitter followers and visitors to my site. If I post a reply which may be useful to others but fairly geeky, I try to follow it up quickly with something of greater relevance.

These ideas may not work for everyone, but they work for me. What do you use Twitter for? What are your tips for using it?

* This post came about after a discussion about a new service called Qwitter that emails you when someone stops following you on Twitter.

(Image by Mykl Roventine @ Flickr)